Visual Commerce

What Is Visual Commerce?

When customer shop online, they don't get to look and feel a product before making a purchase. For high-ticket or high-importance products, this can sometimes lead to abandoned purchases. Visual commerce is a great way to give customers an experience similar to what they'd get in-store.

In this type of marketing strategy, brands provide highly engaging visual content to help customers see the product from all angles, see the product in use, or construct their ideal product directly online.

In fact, visual commerce includes a number of different experiences, including:

• Images and video content
• Augmented reality (AR) and virtual reality (VR)
• Builder tools that allow customers to build their own product
• 360-degree product videos
• User-generated content (UGC), such as influencer videos or customer testimonials

In today's digital marketplace, video commerce is essential, and brands that don't embrace it risk losing customer to those that do.