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    Augmented Reality Shopping

    Augmented reality (AR) shopping is when brands employ technologies that merge physical shopping experiences with digital spaces.

    What Is Augmented Reality (AR) Shopping?

    When shopping online, consumers don't get to handle a product or try it on. By merging the digital and physical spaces, augmented reality (AR) shopping enables an in-store shopping experience for online shoppers. A glasses company, for example, might use augmented reality (AR) to allow a consumer to virtually see what a pair of glasses will look like on their face before making a purchase. Alternatively, a consumer might use augmented reality to envision a piece of furniture in their home before clicking "buy." Shoppers typically use their smartphone, mobile device, or laptop to activate an augmented reality tool, which creates an enhanced, convenient shopping experience and boosts their trust in a product while shopping online.

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