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    Artificial Intelligence
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    6 minute read

    Enter the Future of Shopping: The Age of the AI Shopping Assistant and Chatbot

    Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...
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    Ecommerce Marketing
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    10 minute read

    Top Ecommerce Trends To Watch in 2025

    2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...
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    Ecommerce Trends
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    12 minute read

    Why Shoppers Love In-Store Mobile Shopping — and How To Make It Work for Your Brand

    You’ve heard the phrase, “The call is coming from inside the house.” You might know it as a callout of hypocrisy or inner turmoil — or perhaps recognize it for its fear...
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    Ecommerce Trends
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    8 minute read

    The Top 10 Consumer Trends To Watch in 2025

    Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.
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    Consumer Research
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    7 minute read

    Brand Trust Makes 87% of Shoppers Pay More for Products — Here’s Why

    The numbers are in: Customers will pay more for products from brands they trust. That is, 87% of them, according to Salsify’s upcoming “2025 Consumer Research” report.
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    Consumer Research
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    14 minute read

    Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

    Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...
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    Ecommerce Marketing
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    18 minute read

    Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends

    Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...
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    Salsify
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    14 minute read

    How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

    Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.
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    Social Commerce
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    19 minute read

    How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

    Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.
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