What is the digital shelf?

An introduction to managing product data for ecommerce success

The consumer retail world is rapidly changing. By 2025, it’s estimated that 16% of all retail revenue in Western Europe will come from ecommerce (representing a 20% increase in just 3 years). Moreover, in this rapidly emerging omni-commerce world, no matter where consumers shop, they are either influenced by ecommerce or transacting through ecommerce.

To survive in the future, brands and retailers must make winning the digital shelf a core part of their overall business strategy.

SJ Petteruti, industry expert and Director of Product Evangelism at Salsify. SJ review how the retail world has changed, what the new strategies to win the digital shelf are, and what are the challenges with these new strategies.