3D Product Visualization

What Is 3D Product Visualization?

Online shoppers expect the same convenience and benefits they'd receive from shopping in-store. To provide this enhanced experience, many ecommerce businesses use 3D product visualization to render product imagery from all angles, giving shoppers the ability to consider the full look and feel of the product before making a purchase.

3D product visualization offers consumers a more engaging way to browse products, compared to static imagery or text-based product descriptions. Combined with those elements, however, it creates a dynamic shopping experience.

Some ecommerce businesses use augmented reality (AR) or virtual reality (VR) to allow shoppers to interact with 3D product visualizations in digital space, further enhancing the experience. In a highly saturated ecommerce space, 3D product visualization can win shoppers over and keep you on top of the competition.