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    Brand Loyalty Programs

    Brand loyalty programs are when brands reward customers for taking certain actions, such as buying products, as a retention incentive.

    What Are Brand Loyalty Programs?

    Brand loyalty programs are customer retention programs that provide shoppers with discounts, points, or money for taking certain actions. Customers can get rewards for subscribing to a service, referring the brand to a friend, bundling their purchase with other products, or spending more money with the brand. In brand loyalty programs, everyone wins: Customers get discounts or rewards, while brands build repeat business from loyal customers. In some cases, such as referral-based brand loyalty programs, brands even expand their customer base by incentivizing existing shoppers to spread the word to others. In today's ecommerce world, shoppers have come to expect some form of loyalty program from the brands they frequent.

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