Loyalty Card Integration

Loyalty card integration is when businesses embed specific rewards accounts into their point-of-sale and customer engagement systems.

What Is Loyalty Card Integration?

Loyalty programs reward customers for making purchases, referring friends, or otherwise engaging with a business. Customers use their loyalty card — which often comes with a unique identifier card — at the point-of-sale (POS) or other locations to generate rewards. Loyalty card integration occurs when brands enable customers to embed their loyalty card into their website or ecommerce account, allowing for a faster and more integrated payment process. With loyalty card integration, customers can simply log into their brand account to make a purchase, for example. At the point-of-sale (POS), the system will automatically connect the purchase with the customer's loyalty account, giving them points or rewards for their purchase. This kind of convenient access to rewards boosts customer engagement and, ultimately, conversions.

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