Churn Prediction

Churn prediction is a way of projecting when a customer is likely going to stop buying or using a product.

What Is Churn Prediction?

Customers churn when they stop buying a product, cancel a subscription, or end their engagement with a particular service. Churn prediction is the process of analyzing and calculating how many customers will churn in a particular time period and when they're likely to do so. Using data, for example, a streaming service might find that customers are likely to cancel their streaming subscription after engaging in a free trial. With that information, the brand can send trial customers promotional materials close to their trial end date to encourage or incentivize them to continue their subscription. In this way, churn prediction allows the brand to more proactively address potential customer loss.

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Churn Prediction

What Is Churn Prediction?

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