Ecommerce Fraud Prevention

Ecommerce fraud prevention is the process of using technologies to prevent cyber crimes from occurring within online shopping platforms, apps, or points of sale.

What Is Ecommerce Fraud Prevention?

Like fraud detection, ecommerce fraud prevention involves integrating technologies into a brand's workflows and operations to spot fraud attempts, such as identity theft, credit fraud, chargeback fraud, phishing attempts, and more. Unlike detection alone, however, ecommerce fraud prevention tools work to stop fraud before it even occurs. Solutions like multi-factor authentication, data encryption, secure payment gateways, and security audits provide barriers that prevent fraud and stop bad actors in their tracks. Because today's consumers are increasingly concerned with payment security, having ecommerce fraud prevention tools in place is essential for modern brands and retailers. Without these solutions — and without clearly communicating security measures to customers — brands risk losing shoppers to their competitors.

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