On-Site Personalization

On-site personalization is when a website adapts to a customer's unique interests and needs in real time, providing a more tailored experience.

What Is On-Site Personalization?

Personalization is a strategy brands and retailers use to tailor marketing and sales collateral to a customer's or set of customers' unique needs and interests. On-site personalization takes this to another level. With on-site personalization, a website or ecommerce platform can adjust dynamically to serve up ads, promotions, or product recommendations that resonate with that customer. If a customer has previously explored athleticwear on a clothing brand's website, for example, the brand's website or app might dynamically recommend related athletic gear, clothing, or accessories to them to enhance their shopping experience. On-site personalization can also take the form of recently viewed items, shopping cart reminders, or custom discounts based on a shoppers' buying history.

Digital Shelf Deep Dive

See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.