Personalization Engines

Personalization engines are technologies that analyze customer needs and interests to inform brands' marketing and sales efforts.

What Are Personalization Engines?

Personalization engines are software that primarily collect and analyze consumer data, such as shopping behaviors, needs, interests, or desires. By tracking consumers through ecommerce websites and platforms, these solutions can gather keen insight that brands can use to target shoppers in their marketing and sales materials. For example, a personalization engine can rapidly analyze purchasing history across a broad range of consumers to help brands create segments based on abandoned carts and past purchases. With that data, the brand can craft targeted email marketing campaigns aimed at re-engaging past consumers around related products. In this way, personalization engines fuel conversion-driving marketing and sales efforts that are tailored to specific interests and behaviors.

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