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    Coupon Code Management

    Coupon code management refers to the processes brands use to create and monitor physical or digital coupons.

    What Is Coupon Code Management?

    Coupons, discounts, and other rewards help incentivize new and existing customers to purchase products from a brand. But juggling multiple offers across platforms can be labor intensive for many brands. Coupon code management is the process of automatically creating and monitoring digital coupon or discount codes on ecommerce websites or brick-and-mortar locations. In many cases, coupon code management systems can analyze customer behaviors and set coupon codes that are personalized to shoppers. If a shopper places an item in their ecommerce shopping cart but doesn't complete their purchase, a coupon code management system can automatically send that customer a coupon code with a discount to encourage them to head back to the site and click "buy." In this way, coupon code management is a customer attraction, retention, and engagement strategy.

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